A business lesson can come from anywhere. If you want to be a successful entrepreneur, you should not be involved only in your comfort area zone. Maybe it comes from outside your industry, area code, and safe zone.
In the recent last few weeks, Charlie Sheen created a buzz in the market. Maybe the controversies are good or bad points of view, he grabbed the utmost attention of the online world.
Now the main question is, What has he done? Also, the more important question is What can be the lesson part of his work for us? Let’s learn the facts one by one.
Uniqueness-
In the online market, there are two types of people. One who is follow the trends and the other one makes the trends. If you search the online world, you will find hundreds of trends continued. But there is also a person who makes the trend. And people love to follow the person.
Media Coverage-
Charlie Seen enjoys the media coverage. No matter what he does he always sparked into the mainstream media. Sometimes he makes some controversial comments on the web, and you will find him in some very well-known media houses like Fox News, The Washington Post, and The Huffington Post covering it.
No Money Spending on ADs-
With his own content, uniqueness, and such popular media coverage he does not want to spend a single penny on ads. He does not promote his official tours outside his area code. Although some of the biggest media houses can promote it for free. He nearly eliminates money on ads for his tours.
Use of Catchphrase-
Charlie Sheen took the phrases that have been used for mocking him. He twisted this disadvantage to another level of blessing. He uses the phrase “Duh, winning” for better marketable catchphrases.
Make Some Noise Always-
Do you know Charlie Sheen has several different types of allegations against him? However, network executives and his audience overlook all of his evil works. But do you know why?
Because he delivered it another way. He gives the audience the famous comedy show “Two And A Half Men”. he does it excellently without any flaws.
Loosing But Acts As Winning-
If you check the reality, you will find he is losing his job, losing publicity, face embarrassment before his family. You might think he might be in a serious condition of mental health. But he is high on himself. You can draw your conclusion. However his perplexity is attractive to everyone. And he can convince the world that he is right.
See Marketing As a Performance-
If you want to give character to your business, first make some remarkable things. The best way to do that is to communicate well enough with your clients. Charlie Sheen has done that by touring different area code.
What Should We Learn?
Find a catchphrase for your organization. If your brand is stigmatized, you can insulate it by adding a catchphrase and turned into humor. In fact, use it everywhere, for instance, the time of branding, video, or even in content.
Do something good. People let you know. Put the leg on the paddle and turned it on. Be the rockstar. Made the market burn.
Your customer is your price tag. Don’t mess with them. Arrange some tours for themselves, you can conduct an educational webinar or something like that. Moreover, never take the audience for granted. They can uplift you as well as throw you out of the market.
Conclusion-
The online market is vulnerable and unpredictable. There is no proper rule to grow. In fact, success can not walk in front of you. Do some unique work. Sometimes it can be turned into a big.
