What has always been the most efficient way to generate new business? Referrals from existing clients to friends and family. Creating loyal fans who admire others is the least expensive and most productive form of advertising. Most people adapt to traditional means of advertising. Only 1 of 6 TV ads generate a positive return on investment. No one uses the business listings anymore. However, more than 80% of consumers base their purchase decisions on input from friends and family.
Potential Of Social Media Marketing
Social media marketing agency Pakistan provides an electronic platform for word-of-mouth marketing. Worldwide it has over 800 million users on Facebook. The average Facebook user has 130 friends and is connected to over 80 pages, groups and events. Over 1 billion tweets are posted every week. YouTube gets over 100 million views every day. The potential for your message to spread through fan rave reviews is more widespread today through social media than at any other time in business history. Is your company compelled to join this marketing revolution?
If you learn by making mistakes then you and me are quite alike. However, if you can learn from the mistakes of others, you will achieve success faster. In this article, we will discuss some of the mistakes new marketers often make while creation and implementation of a social media campaign
Marketing Campaigns Without A Plan
As you’ll find out along the way, the biggest waste of time is running social media marketing campaigns without a plan. Take your time and learn on social media. Not all websites are designed for businesses. Also, after learning about the site, learn about all the benefits of the site. Correcting mistakes takes a long time, causing many business owners to abandon plans and stray from strategy. Instead, spend your time learning the basics of building these sites, understanding the different options, and sharing problems rather than solving them. There are excellent online tutorials designed to teach business owners how to create and implement a social media marketing plan.
Quantity VS Quality
Add 100 sites in a day. It’s tempting to create Facebook, Twitter, LinkedIn, Stumble Upon, Digg, Delicious, YouTube, and Foursquare accounts all at once. The problem with this strategy, however, is that if you grow too fast, you won’t be able to keep up with all the benefits of each site. The best way is to build something like Facebook and know the details and do it right. Create your own fan page, join groups, attend events, and interact with other users. Starting 12 at a time can make you feel inactive, and without participation, you may not be able to reach your overall goal. Better to have one or two well-utilized social networking sites than 100 poorly designed and neglected platforms.
Profiles Do Matter
Social media users don’t interact with people who don’t have a complete profile. With the popularity of Twitter, Facebook and Google+, more people will find you before they find your website. When they find your site, they will likely ignore you if it has an image of your logo, no photo, or little personal information. Be creative, be inclusive, and most importantly, be personable.
Handling Audience
Here is the presentation. Here lies the biggest obstacle for most novice marketers. Once you have an audience, you feel compelled to broadcast your message to the masses. This kind of media is a big mistake and will be ignored if you try it on social media. Traditional one-way marketing practices are a dying breed, and attempts to mimic these ineffective tactics in new mediums yield the same failed results. Establish yourself as an expert in the field you practice. Educate homeowners. In fact, very few people work on DIY content. Become an expert on this topic by providing valuable information. Then, when your readers are ready to sell their home, they are more likely to seek your services.
Same Method Of Communication
Everyone receives information through different platform’s Some people like reading, others like videos. Some people are drawn to the images on the site. how you mix up your posts is important here. If you just post daily, your followers will turn a blind eye to how you communicate. Change it up a bit. If you have a blog one day, post a quick video the next. Later in the week, post and tag the person in the photo. The more diverse your posts, the more engagement you can achieve.
