The majority of businesses are aware of the intense competition when it comes to Amazon. The rivalry can seem completely mind-boggling with 8.8 million merchants worldwide (2.2 million of whom are currently active), in addition to Amazon suppliers and own-brand
products.
People can now easily quit their boring desk jobs and work for themselves thanks to
Amazon. The excitement of operating an Amazon business and making six-figure profits has motivated thousands to try their luck.
You might want to keep in mind some of the errors that new Amazon sellers make if you are one of them.
It is quite simple to make these mistakes because there is a lot of fine language that sellers
must read before beginning on the marketplace.
Common Amazon Copywriting Mistakes to Avoid
Due to its adaptable seller and vendor central design, Amazon has a knack for drawing in a sizable seller base. Building a product detail page on Amazon can be a laborious process
with so many products to be inventoried.
There are several small errors that copywriters frequently overlook, which results in
erroneous product listings. Here is a list of frequent Amazon FBA copywriting mistakes you
should avoid in order to dominate your Amazon listings:
Writing Errors Resulting from Incorrect Perspective
This copywriting error is comparable to being that awkward party guest who talks exclusively about himself and no one else.
Excellent copywriting involves two crucial elements:
What the author is trying to say.
What you want the reader to hear.
You must have a thorough understanding of the good or service. But if what the company
wants to convey about itself isn’t balanced with a fair dosage of what the reader wants to
know, you’re utterly missing the mark.
Not Following Character Count & Suppression Rule for the Title
Title character counts on Amazon product listings are a complete mess. It features a single
character count in one location and a different character count in another, thereby
misleading the seller.
Amazon announced a title suppression regulation last year to address this problem (but
implemented it a few months ago). As a result, your listing may be suppressed if you use
more than 200 characters in numerous categories (in Add-A-Product), let’s say 240
characters.
This is the point at which a 250 word limit is mentioned on the Add-A-Product page. It
immediately conflicts with the Amazon-proposed suppression regulation.
By posting a question on Amazon Seller Central, you can find out why this inconsistency
exists. You should also aim to keep your listings’ rankings high by keeping the number of
characters in your title short.
Adding Too Many Pointless Details
The lesson we’ve been discussing from the start. A perfect understanding of your product,
the market, and your target client is a must.
There will be features of your goods that are more appealing to the buyer who would
choose to pay the premium over a less expensive option if you are selling a premium item.
Find out what matters most to your clients and assist them in rapidly deciding whether this
is a product they want to learn more about.
Failure to do so could result in a high bounce rate, which Amazon will consider as evidence
that your listing doesn’t apply to the audience it is presented to.
Sharing A Laundry List of Benefits
Yes, it’s crucial to be explicit about the advantages of your good or service. But if you’re just spouting them off without taking into account what each one implies to the reader, you’re missing the mark.
There are eight movable blades on it. Who gives a damn? Why are eight blades preferable
to six?
Eight blades might be a bit overkill.
With copy that directly addresses the demands of the user, provide context for the end advantages.
A professional Amazon FBA copywriting service will write something like this:
“With its eight adjustable blades, chopping and dicing are completed quickly, saving you
valuable preparation time.”
Leaving Keywords Out of Feature Bullets & Descriptions
You expect that keywords will be indexed for searches if you use them in feature bullets and descriptions. However, do they really?
The text “The contents of the product description and feature bullets aren’t indexed for
search” was highlighted on Amazon’s Style Guides and Seller Central pages before they were altered (approximately 19 months ago).
You’ll discover that feature bullets and descriptions are searchable in the new edition.
This error could prompt you to stop using keywords in feature bullets and descriptions,
which would hurt your listings’ ranking.
Using The Product Description Again & Again
Don’t just describe the feature to me. Tell me why I should care about that. The product
description performs a good job of outlining the product’s materials, colors, size, and other
specifications, if it is well-written.
So, please refrain from wasting important material by repeating yourself to me. Copywriting on a landing page, an e-commerce site, etc. should go farther and explain how this knowledge would alter my life.
Conflicting Presentation
On the one hand, using a set of bullet points consistently might not help you generate a lot
of sales. This is so because it is customary.
However, you frequently come across listings where the bullet points are not presented in a
clear, orderly manner.
Grammar, style, and bullet point length are all examples of how well your brand is executed. As a quick rule of thumb, we advise you to follow these guidelines:
• To format each of your bullet points, use the method below. Feel free to substitute
any other keyboard symbol for the tick. Emojis should only be used if they fit your
brand. They could appear unprofessional if they don’t.
Verify that each bullet point occupies the same number of lines. Even though it’s a
small detail, letting each bullet point span two or three lines creates consistency and
a nice appearance. But more than three lines is excessive.
Make sure your grammar and spelling are impeccable. Small mistakes can rapidly
give the careful customer a negative impression.
Keyword Repetition to Boost Rankings
Over the years, Amazon has consistently used the same product listing specification. Unlike
Google or Bing, you don’t have to keep repeating keywords while optimizing your Amazon
content.
Amazon is aware that a keyword-rich post is ineffective because it neither improves your
ranks nor your conversion rate. Although there is no penalty for doing so, your content
becomes redundant if a key term appears multiple times in the title or description of your
product.
Summing it Up
A properly optimized product detail page will boost sales and bring in more money for the
vendor or seller. This fundamental procedure entails a revision of current information or a
start-over (for new products).
The titles, feature bullets, product description, primary product photos, and any other back-end keywords and information that helps your product rank well in the Amazon A10
algorithm are all things we take care of.
Making sure that your listing doesn’t make these errors will help it succeed. They are simple errors to make, which is partly attributable to Amazon’s lack of clear guidance.
Contact professional Amazon FBA copywriting services to submit an application if you’d like
a member of our team to review your listings as part of a free audit. There is nothing to lose because the audit is free!
Hence, hire expert copywriting services, an easy way to make your Amazon listing successful and to gain more conversions.
