Some examples of Non-Profit organizations are churches, universities, charitable organizations, government agencies, etc. Non-Profit Marketing has to satisfy not only the consumer but also the donor’s needs. By using the following resources we can market nonprofit companies effectively. A nonprofit organization is primarily interested in supporting a cause or a known affair, generally in the public domain, for a goal other than the intention of making a profit.
Important methods to be followed for Non-Profit Marketing:
1. Managing Marketing Material:
Using the information and brochures available about activities of your organization describing the benefits, services, donation opportunities, values, and marketing, strategies can be developed to attain maximum results. Social media such as Twitter and Facebook also can provide you with ways to reach out to those interested in your organization at a low cost and in an effective way.
2. Presence of Internet marketing:
Using web site as a great resource to display useful information, news, monthly, events, newsletters, etc a huge benefit to your organization can be obtained. You can research your website and increase your customer database to achieve maximum benefits. Do not let these resources be wasted. Use them for follow-up telephone calls, special mailings, alliance development, event invitations, and market segmentation.
Search for alliances with other commerce organizations, government, business, and advertising media. This often brings the most benefit to nonprofit organizations.
3. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Using this analysis you will need to know how important it is in non profit marketing.
What are the current strengths of your volunteer program?
Weaknesses?
Opportunities – these are events or things outside your control that you could take advantage of
Keep in mind that word-of-mouth from clients, volunteers, and the community is one of the most powerful marketing tools at an organization’s disposal.
Threats – these are events or things outside your control that could prove
Challenging.
4. Marketing Research
You need to decide upon the budget and a time frame. You should speak to the managers or clients requesting about the research and have to make sure that you agree on the problem.
Once approved, then move on to the next step. Go ahead and collect the data. Conduct the analysis of the data. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation.
Being Conversational:
Write to your audiences that you like to talk to them. Don’t be afraid of using conversational phrases such as “So what’s next?” or “Here’s how you can join today.”Avoid formality and use short, simple words. Even if you think your copy can’t be misunderstood, a few people won’t get it or take the time to decipher it.
1. Define the problem. Never conduct research for things that you would ‘like’ to know. Make sure that you really ‘need’ to know something. The problem then becomes the focus of the research. For example, why are sales falling in New Zealand?
2. How will you collect the data that you will analyze to solve your problem? Do we conduct a telephone survey, or do we arrange a focus group? The methods of data collection will be discussed in more detail later.
3. Select a sampling method. Do we us a random sample, stratified sample, or cluster sample?
4. How will we analyze any data collected? What software will we use? What degree of accuracy is required?
5. Decide upon a budget and a time frame.
6. Go back and speak to the managers or clients requesting the research. Make sure that you agree on the problem! If you gain approval, then move on to step seven.
7. Go ahead and collect the data.
8. Conduct the analysis of the data.
9. Check for errors. It is not uncommon to find errors in sampling, data collection method, or analytic mistakes.
10. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation.
