Guest blogging is a great way to get links from high-quality websites that are relevant to the topic of your website. The idea behind it is simple – if you write an article on a popular site and link to your own content, people who visit that site will be more likely to click through to your site.
This is why guest blogging is so effective at building links. It’s also one of the most powerful SEO tactics available today.
The problem with guest blogging is that it takes time and effort to build up a reputation as a quality writer. You need to find sites where there is demand for what you offer, and convince them to publish your articles. Once you’ve built up some momentum, you’ll start getting regular requests from other bloggers wanting to feature your work.
The good news is that once you’ve got a few articles published, you can use these to build even more links.
So how do you go about doing this? There are two ways to approach it. One is to pitch yourself to existing blogs and ask if they’d like to feature your writing. This is called ‘cold pitching’ because you don’t know whether or not the blogger wants to feature you until after you’ve sent in your proposal.
Step By Step Guide To Start Guest Blogging
1) Find A Blog That Is Relevant To Your Niche
You want to make sure that the blog you choose has a large audience. If you pick a niche that only has a couple of thousand visitors per month, chances are you won’t get much traffic from it. There are many good blog websites that accept guest blog posts, but you can search for more blog websites yourself. Here is the method to find blog websites that accept guest posts.
- Use the keyword “write for us + digital marketing” in Google while replacing the “digital marketing” with your own niche keyword.
- Google will spit out relevant websites to your niche, you need to check each website on the search page and estimate its authority. If that website qualifies, note that website in your guest post pitch list.
2) Send Guest Blog Post Pitch
Now it’s time to contact the blogs you noted from your google search and ask them if they accept guest blog posts on their blog. You can write a short email asking if they would consider publishing your guest post.
Here is an example of a guest post pitch email template.
Hi ,
I noticed that you recently posted a guest post on and I thought you might be interested in my guest post on .
My goal is to help readers solve their . My guest post is going to cover the following topics:
* How to create a successful affiliate program
* How to increase conversions using Facebook ads
* How to improve customer service
Please let me know if you think my guest post could fit into your blog.
Thanks!
Best Regards,
Your Name
3) Wait For a Response From Blogs
Once you send out your emails, wait patiently for responses. Some bloggers may take longer than others to respond, but you should still expect to hear back within a week.
4) Write An Article And Link To Your Own Content
Once you receive a response from a blog, you can begin working on your article. Make sure that you include a clear call to action (CTA). In addition, you should try to keep your content between 500 – 1000 words. The shorter your article, the higher your chance you have of being featured by the blogger.
5) Submit Your Articles
After you finish writing your article, submit it to the site that responded first. Most sites require you to fill out a form before submitting your article. After filling out the form, click submit.
6) Get Featured On Other Websites
The last step is to get featured on other websites. It takes some effort, but there are several ways to do so.
One way is to reach out to other websites directly. Another way is to use social media. You can share your articles on Twitter and Facebook and see who shares your content. Once you find someone who shares your content, you can follow up with them and request to feature your content.
7) Repeat Steps 1 – 6 Until You Have Enough Traffic
This process can take months or even years depending on how long it takes for you to build enough traffic. However, once you start getting consistent traffic, you’ll notice that your conversion rate increases as well.
Benefits of Guest Blog Post Backlinks
1) Increase Domain Authority
Guest blogging helps to boost domain authority because it gives you more exposure to potential clients. When people visit your website, they will see that you have published quality content on other websites. This will give you credibility and trustworthiness.
2) Boost Page Rank
When people read your guest post, they will link to your website. This means that when people search for keywords related to your niche, your page rank will rise. As a result, this will lead to more organic traffic.
3) Generate More Leads
When people come across your guest post, they may want to learn more about what you offer. If you provide high-value information, they will likely sign up for your services.
4) Improve SEO
When you publish a guest post, it will be indexed in Google. This means that your posts will appear in the SERPs. This will help to drive more traffic to your website.
5) Create Brand Awareness
When people read your content, they will recognize your brand name. This will make them remember your company’s name and products.
6) Expand Audience Reach
You can also expand your audience reach by publishing guest posts on blogs that cover similar topics. By doing so, you can increase the number of visitors to your website.
7) Earn Referral Commissions
You can earn referral commissions when people refer new leads to your business. For example, if you write an article on how to create a successful affiliate marketing campaign, you can earn referral commissions when readers of your article decide to join your affiliate program.
Conclusion
There are many benefits of guest blogging. In order to reap these rewards, you need to invest time and energy into building backlinks. The good news is that it is possible to achieve success without spending too much money. All you need is a little bit of patience and determination.
