Your company website is your public face to the world. It’s how you show potential customers who you are and what you’re about. It’s also how you communicate with your current customers and partners.
But what exactly should a company website include? Here are six essential pages that every company website needs.
1. Homepage
Your homepage is the first place visitors land on your website. It is a crucial page because it determines whether a visitor will stay or bounce away forever from your website without taking action. For example, filling out a form or buying your product/service.
So you must ensure it looks clean and uncluttered with clear messaging that resonates with your target audience.
2. About page
If you’ve impressed your visitors on the homepage, they will want to know more about your business. That’s where the about page comes in.
The goal of this page is to introduce your business to your customers. You want your audience to know your brand’s story, mission, vision, and how these things come together to help your customers.
On this page, you will also show the human side of your business by showcasing your team members and company culture. For instance, this team’s about page shows every team member’s personality, which helps the company to show its human side as well.
3. Product/Service page
If your business requires it, for instance, a SaaS company or a product-based business like a retail store, then you need to have product pages. Through these pages, customers can surf your site, view products, pricing, and decide whether to buy.
You want to make sure your product pages have high-quality images of the products, clear descriptions, and a call to action for purchasing the product right away or contacting you for more information.
If your business is a service-based business like a digital marketing agency or a consulting firm, a service page is what you need. Like a product page, a service page should clearly describe your service and the benefits your customer will get from it.
4. Contact page
A contact page is one of your website‘s most crucial pages because it helps you close sales or gets customers to contact you for more information. Make sure this page is easy to find on your site and clearly shows your contact information, such as an address, phone number, email, etc.
5. Blog page
The blog page is more powerful than you think. This page is a critical marketing channel that helps build credibility for your business as a reputable source in your industry. It also establishes you as an authority figure in your industry that your customers can rely on and trust to solve a problem.
The page lets you give back and receive value via increased SERP rankings, brand exposure, and more leads and sales.
6.FAQs Page
The significant quality of having this page on your website is that it helps you quench any doubts customers may have about doing business with you. On this page, you can anticipate customers’ potential skepticism, like the guarantees of your products/services, return policy, etc.
Getting in front of these concerns increases the chances of a customer making a purchase from your site or contacting you for more information.
Other important pages you should have on your website (depending on your industry) are the privacy policy and terms of service pages. These pages are mandatory for websites where private information is stored and/or collected. Some nice-to-have pages are testimonials, sitemaps, return/refund, shipping information, etc.
When creating a website for your business, ensure all the pages are optimized for the search engines so customers can find you easily when searching online. Your website is your company’s biggest marketing tool; make sure it’s working effectively for you.
