Search Engine Optimization, or SEO as it is more commonly referred to, is the process of getting your website to show up in search engine results for relevant keywords and phrases. While this may seem daunting for any business, Google has made it more accessible through its algorithm updates. SEO can be an indispensable marketing tool for businesses of all sizes. It can help you reach more potential customers when they are searching online for your company’s products and services. It can also help boost your business by introducing potential new customers who may have yet to learn about it. This article will discuss practical ways to use SEO to grow your business!
Google’s Algorithm Updates and How They Affect SEO
The next thing you will want to consider when boosting your SEO is the updates that Google has made to its algorithm. Google has made it its mission to provide users with the most relevant results possible when searching. They make algorithm updates based on their data and user feedback. The most recent algorithm update is even more critical for businesses to know about than most. Google changed its algorithm in November, affecting how websites are ranked in the top results for specific search terms. The change to the algorithm has been so significant that it is commonly referred to as the Google “Mobile-first” algorithm. Businesses must note that algorithm updates constantly change, so you must stay on top.
External Links and How They Affect SEO
External Linking is posting links to other websites or your own pages on other social media sites and websites. External linking will help boost your SEO because the more pages link to your website, the more unique pages appear in Google’s search results. Google emphasizes the number and quality of external links pointing to your site. They are meant to be part of a natural link-building process, where sites link without being instructed by a human. External linking also has other advantages besides boosting your SEO. The more links pointing to your site, the more relevant it is to Google users because it will appear higher in the results for relevant searches.
Keyword Research and How it Affects SEO
Keywords are people’s words and phrases when typing specific things into Google. The more relevant and precise keywords you choose for your site improve your chances of appearing in Google’s results. While many online tools claim to help you choose keywords, you are more successful if you prefer your keywords. Keyword research is an integral part of SEO, and this is where you will need to start. The first step is looking through your website’s content and analyzing the keywords that appear most frequently.
Html Tag Usage and How it Affects SEO
Html tags are the code you place on your pages and your site’s code. They are what allow search engines to read and view your site. Your html tags should be as close to the standard as possible, as this will increase your SEO even more. The most important thing to remember about your html tags is that they must be valid. That means they must follow the standard rules and syntax and be free of errors. In addition to following the normal rules, you should also ensure that your html tags are just a short distance from the top of the page. This is called the “spacing issue” and is meant to be as far from the top as possible.
Double-Optimize your Site and How it Affects SEO
Double-Optimizing your site ensures you have the best possible content and coding on all of your pages. This is important for SEO because it will help Google to read and view your site more efficiently. One of the best ways to achieve double-optimization is to use a Content Management System for your website. A CMS will allow you to create and edit your site’s content from a single location. A good CMS will also allow you to easily track and manage your links, allowing you to keep your SEO at the top of its game. Once your CMS is set up, you can create and manage your posts, pages, and other media. You can also use it to track and contain your links, which is a great way to double-optimize your site.
Use a Mobile-Friendly Template and How It Affects SEO
Mobile-friendly site templates and themes are meant to make your site as accessible as possible on mobile devices. A mobile-friendly page is relatively easy to read and understand on a mobile device. Google has confirmed that most of its traffic comes from mobile devices. As such, you must ensure your site is as mobile-friendly as possible. The best way to accomplish this is using a mobile-friendly theme or template. This will allow you to have a baseline of knowledge on how your site looks and functions on a mobile device before you even start to design your mobile-friendly pages. Once you have your template set up, you can ensure it is accessible by following the same external and internal linking steps we went over for your other pages.
Bottom line
If you are doing business in Edmonton, then SEO is one of the most effective ways to increase your online presence and boost website traffic. As the best Edmonton SEO Company, we can bring your website to the top of the search engine; that’s why the external linking of other carriers and using valid and close-to-the-standard codes are crucial for your SEO. In addition, you need to make sure your site is mobile-friendly and as accessible as possible. These two things will make sure that you are as visible as possible to Google users when they are looking for your products, and this just can be possible through our Edmonton SEO services.
