Conversion tracking is a tool that can help you measure your website’s success from a marketing perspective. Simply put, it tracks the number of visitors who convert into leads, customers, or sales. There are many benefits to conversion tracking, including understanding what elements of your website are driving conversions and fine-tuning your marketing efforts accordingly. Click here to know about the basics of conversion tracking and show you how to set it up on your WordPress site. Read on to learn more about the benefits and how to use it to drive better results for your business.
What is Conversion Tracking?
Conversion tracking is the process of recording the actions taken by website visitors that result in a conversion (a sale, registration, lead capture, etc.). The goal is to understand which of your website’s features and marketing efforts are resulting in conversions and improving those results over time.
There are a few different types of Conversion Tracking:
1. Landing Pages: When someone arrives on your landing page, you want to know whether or not they converted. You can track things like the number of pages viewed, time on site, and whether or not they filled out a form.
2. Web Forms: If you’re collecting email addresses or making other forms submissions on your site, you can track those too. Tracking form submissions can tell you how many emails were sent out and how many people responded.
3. Browser Sessions: If someone clicks through from one page on your website to another but doesn’t enter any data into any forms or click any links, you can track that as well. This data can help you determine what sections of your site are most popular and where people might be having difficulty finding what they’re looking for.
4. Behavior Analysis: Sometimes all you need to know is what somebody did on your site – without necessarily knowing why they did it! For example, if someone browses around but never makes a purchase, you could infer that they weren’t interested in what they saw and chalk it up to user error (or bad luck).
Why You Need it
Conversion tracking is a way to track the number of visits your website receives from different areas, such as search engine referrals and social media shares. By understanding how visitors interact with your website and what leads them to convert, you can improve your marketing efforts and optimize your website for better conversion rates.
There are many benefits to using conversion tracking:
You can learn which areas of your website are most successful in converting visitors into customers. This knowledge can help you target future marketing campaigns more effectively.
You can see where changes made to your website lead to an increase or decrease in conversions. This information can help you make modifications that will result in increased sales and customer loyalty.
By measuring the effectiveness of different advertising campaigns, you can determine whether a change in strategy is necessary. For example, if a particular ad campaign is not resulting in any conversions, it may be necessary to revamp the ad or adjust its content.
How to Use it
Conversion tracking is a measurement and analysis process that helps organizations understand how their website and digital marketing campaigns are impacting customer behavior. By understanding how users interact with your site, you can improve the effectiveness of your marketing initiatives.
There are several different ways to track conversions on your website. The most common approach is to use cookies. Cookies are small files that websites send to users’ computers when they visit the site. When users return to your website, the cookie will allow your server to recognize them and remember what pages they have visited. This information can then be used to generate reports about how people are using your site.
Other methods of conversion tracking include using click-through rates (CTRs) or unique visitors. CTRs indicate how many times a particular ad or banner has been clicked on during a given time period. Unique visitors indicates how many individuals have visited your site during a given time period without returning again within a set number of days. Both of these statistics can be used to generate reports about which ads or banners are performing well and which ones need improvement.
There are two main types of conversion tracking: internal and external. Internal conversion tracking refers to tracking conversions that take place within an organization, such as sales leads generated through email marketing campaigns or sign-ups made in response to webinars or ebooks offered by the company. External conversion tracking refers to tracking conversions that take place outside of an organization, such as leads generated through Google AdWords or Facebook.
