A new look at reveals great examples of the best time to post on social media in 2022, based primarily on studying stats from tens of thousands of accounts. The great examples posted on social media continue to deviate from the norm as people in the arena become ever-changing routines. As a result, what you’ve identified in the past 12 months as the best time to post on social media may not be as strong this year.
Sprout Social analyzed current statistics and made proposals for 2022, taking into account people’s changing use of social media. As noted at the start of the survey, self-declared use of social media has increased over previous years: The insights in the file are primarily based entirely on statistics collected over the past 12 months from Sprout Social’s 30,000+ customers.
Data was analyzed to understand that the content was used to the maximum and the least and then corrupted across platforms and verticals. Of course, there are limitations to these studies, as a successful social media post is more than virtually posting in the “right” places. So here’s the obligatory disclaimer that correlation is not the same as causation.
With that in mind, however, you can consider the stats a useful starting point for trying out the excellent examples you can post on social media for your own audience.
Best Times To Post On Social Media Overall
Overall engagement on social media is highest in the mornings during the week. This refers to days between Tuesday and Thursday at 9:00 AM or 10:00 AM. The worst day to post on social media is Sunday.
Best Times To Post On Instagram
Instagram saw a runtime increase for 2020 and 2021, reaching 1 billion monthly customers by 2022. A customer boom led to an increase in peak Instagram posting times, with weekday lunchtime activity increasing compared to previous years.
Exceptional cases for publishing on Instagram are:
- Monday at eleven o’clock
- Tuesday and Wednesday from 10:00 to 13:00
- Thursday and Friday at 10:00 and 11:00
The study finds that there are also opportunities for increased engagement on Instagram evenings and weekends.
Best Times To Post On Facebook
Engagement on Facebook has shifted from mid-morning to early morning. The very early hours of the weekday show the highest consistent engagement and are seen as good chances to see Facebook posts. The best times to post on Facebook are Monday through Friday at 3 am. There is also an increase in engagement on Tuesdays at 10 a.m. and 12 noon. The worst day to post on Facebook is Saturday.
Best Times To Post On LinkedIn
LinkedIn is the most hands-on social community covered by its 12-month constant time interval record for over-engagement over 12 months. LinkedIn engagement peaks during the US work week is most focused at lunchtime and doesn’t peak too far after US work hours.
You’re unlikely to get a lot of engagement on LinkedIn posts over the weekend when concentration drops significantly. The quality time to submit on LinkedIn is diagnosed as Tuesday from 10 a.m. to noon. The quality days for submission on LinkedIn are Wednesday and Thursday. The worst days to sign up with LinkedIn are Saturday and Sunday.
Best Times To Post On Twitter
The prime instances published on Twitter have shifted “significantly” compared to last year. Now engagement is concentrated at most at one point mid-morning and mid-afternoon during the week. Sprout Social states that the purpose of this is an additional hobby in spreading information and updates, in addition to a pastime via viral tweets and memes.
Twitter’s high engagement instances are recognized as Monday, Tuesday, Wednesday, Friday, and Saturday at 9:00 AM. The worst day to post on Twitter is Sunday.
In Summary
It must be reiterated that this statistic is not a reliable guide to social media success. Your submitted cases will be very unique compared to this research and will depend on your target market and niche. It is essential that you always do your own verification before adopting practices recommended in company surveys.
