Many people use social media to pass the time. Finding funny images, videos, or lighter articles on the internet is not challenging. However, many of us still have a need for knowledge. What are our options? Social media is a relatively new phenomenon.
Customers may be educated about their sector, which is one of the most effective methods for firms to interact with them. Furthermore, you will effectively promote yourself and your business by offering valuable information to your followers and fans through social media videos.
Keeping an eye on social media & posting daily on it might be challenging at times. A social media scheduler will come in handy as a fantastic assistant. RecurPost is undoubtedly the most excellent social media scheduling tool for your company.
This is useful whether you work for a B2B or B2C company. If you want to engage with clients on Facebook or network on LinkedIn, you’ll also need informational material. It’s key to accomplish this well since it might be some of the most important and gratifying stuff you put into cyberspace.
So, in order to stay relevant, what social media methods should be the pillars of your strategy?
We’ve broken down evergreen social media marketing methods that align with today’s social platform best practices. But, of course, if you want to crush your goals, you may use any combination of these tactics.
Learn how to tell stories in a social context.
A social approach of blasting promo links after promo links is far from effective. This is true for any social media network, but it is especially true if you want more followers. Story-based postings often lack a clear call to action or accompanying link and are intended to elicit conversation rather than clicks.
Humans of New York, for example, is a popular Instagram account that thrives almost entirely on emotive, narrative material.
But why is it that narrative content is so popular? These sorts of postings have two distinct advantages:
1) Followers perceive them as positive, relevant communications rather than marketing spam.
2) With algorithms penalizing promotional, link-heavy companies, these messages are more likely to appear in your followers’ news feeds. What’s the takeaway? Not every post needs to be a promotion, and it shouldn’t be.
Create a “did you know” or practical tips series.
Here’s where you can share some of your practical wisdom! Launch a multi-part series where you share a tip a week on a topic relevant to your business. It could be three parts or five parts. Share it on the same day each week. Maybe it’s “5 tips to better Social Media Strategy”, “3 apps to help with productivity”, or “7 benefits you might not know about marketing your product on social media”. Make it valuable to your audience in your niche. They can pocket and save short, actionable information to reference – and share with their friends!
Share your advice in a weekly Instagram or Facebook post, maybe every Monday. The first week of the series is dedicated to introducing the series. Then, each week, return to the primary theme and tease the post for the next week. You may even make it a series of mini-newsletters. Finally, create a blog post out of your series once you’ve finished it, and don’t forget to pin it to Pinterest! When you repurpose your content, you get more bang for your buck! It also establishes you as a subject matter expert prepared to contribute to your community.
Your Best Content Can Be Repurposed.
Based on our research on the optimum times to post on social media, it’s evident that today’s companies require a lot of material to keep their social calendars full.
We’re talking about many postings every day on a variety of sites.
If you’re on a tight deadline or have limited resources, repurposing your content using a RecurPost feature of the recurring post is a must-do to get the most out of your social strategy. For instance, here are a few recent social media strategies for expanding your content:
- Make shareable visuals out of blog post quotations and statistics.
- Use data from a case study to spark a debate or topic on social media platforms like Facebook and Twitter.
With these pointers in mind, a single blog post might generate dozens of Facebook, Twitter, or Pinterest postings. Instead of seeing your content as a one-and-done event, consider the endless sharing possibilities of your blog entries.
Use Instagram Stories
Instagram stories keep improving for companies, from the different Instagram Ads brands can run to the nitty-gritty engagement analytics they can access. So why not make use of the entertaining elements they provide along with that you can use Instagram Scheduler posts? Here are some ideas for using Instagram Stories in your social media strategy:
- Share a gradual reveal of your stories every time you write a blog article, and then link it to the blog post on your profile so people can read it.
- For special releases, use the countdown option so that people become excited and return to you after the countdown is over.
- Use GIFs, stamps, and other graphic symbols to keep tales fresh and eye-catching.
- Use hashtags in your stories to bring your material in front of those who don’t follow you but search or follow those hashtags. Use the poll function to pose precise questions to your audience. The “Ask me a question” function initiates a conversation.
Make Instagram Stories as important as your regular feed in your Instagram posting strategy, and you’ll be able to reach more people and make a more significant impression after you’ve gotten their attention. You may also improve interaction by using third-party Instagram apps.
Create graphics or images for specific content.
Your content, page, and brand will be more interesting if you include original pictures in your social media updates. Unfortunately, due to time and convenience, many businesses rely only on stock photos for blog articles and social media graphics. This, though, can backfire and isn’t always the ideal method to communicate what a piece is about.
Instead, look into design tools, hire a designer to generate bespoke photos to go with your blog content, or do it yourself using Canva, or else you can use the In-built feature of RecurPost which is the best Hootsuite alternatives. You can use Canva to design, create, and schedule your social media graphics without ever leaving RecurPost. Along with the capabilities to add emoji, hashtags, pictures, and videos, RecurPost allows you to use Canva while writing a new post. People are more likely to remember visuals than text, so be unique and vivid. Making your image intuitive also gives folks a sense of your content.
Pro Tip:
Host a Q&A
They have no idea what they are missing out on. On your Instagram feed and stories, host a “Ask me anything” session. Request that your newsletter readers press reply and ask you a question, which you will respond to in the following email. A video can be an easier way to explain things. You can use Instagram Reels maker to create a short video and get more reach through reels. Create a separate article for the top two inquiries that pose the finest questions about what you do. (I’m repurposing that material!) While you’re at it, be sure to update your FAQ page with the most often asked questions.
Conclusion
Don’t rely just on social media to market your material. Instead, as a reliable voice in your field, you should share material that others are creating that you find fascinating and believe your audience will like. This helps maintain the quality of the stuff you’re sharing while mixing up your feed.
When you share another brand’s content, they may reciprocate, allowing for new and different types of interaction. So take over social media. Social media scheduling tools will help you improve engagement, leading to greater results, and are far more successful than repeatedly posting the same content.
