Product manufacturers constantly look for new ways to advertise and market their products to a large customer pool. With the increasing demand for high-quality products and the influx of manufacturers and producers in the market, manufacturers constantly have to compete with each other for the attention of their customers. Failure to do so can be prejudicial to one’s business as even a tiny lax in marketing can lead a large customer group to move to your competitors.
As technology advances and business innovation continues to grow, so are marketing techniques. Recently, researchers in marketing have realized that customers tend to trust the word of mouth advertising from people they know rather than the advertising campaigns undertaken by the businesses themselves. Influencer marketing has grown extensively since people trust celebrities and are willing to try out products celebrities endorse. Here are some reasons why you should look out for influencer marketing in 2022.
Who Is an Influencer?
Before discussing the place of influence marketing, or influencing, in 2022, here is some background information. In simple terms, an influencer is an individual with a significant social media following or real-life influence such that they can convince their followers to purchase a particular product. Frequently, influencers use their persuasive nature to persuade their followers to subscribe to a specific service, buy a particular product, or go to a specific service provider.
The choice of which influencer to use often depends on whether the influencer has good standing in the community, has strong persuasive capabilities, and has a large following. If you can find an influencer with such attributes, you are likely to have an increase in sales attributed to the marketing.
How Does Influencing Work?
Influencer marketing works by having an individual on social media platforms such as Facebook, Twitter, YouTube, or Instagram with a massive number of followers speaking to their followers about the product or service and trying to convince them or persuade them to get the product or service. The product or service vendor can then pay the influencers to produce the sponsored posts or offer discounts or complimentary products and ask them to review the products.
While you can source for influencers yourself through your social contacts and members of your marketing department, using an influencer marketing agency provides you with an added advantage. Firstly, the marketing agency could have a perfect blend of expert influencers and influencers of varied social backgrounds, allowing them to reach a larger target audience. Secondly, you can leverage the skills of the marketing agency in developing marketing campaigns that are likely to benefit you more than what would happen if you used in-house services. Lastly, a marketing agency can give you the right strategies to ensure your business thrives and continues to grow.
Reasons Why Influencer Marketing Works Best In 2022
Specifically Targeted Audience
At the top of the reasons why influencer marketing will be highly effective in 2022 is the precise nature of the targeted audience. When starting a marketing campaign, you need to identify a specific target audience you want to reach. Choosing the right targeted audience will be beneficial because it will ensure that the marketing campaign reaches a group likely to translate into potential customers.
When you use influencer marketing, you can address a specific target audience who followed the influencer for a particular reason. For instance, if the influencer is a musician and your business deals in music products, you are confident that everyone following the influencer will likely be within your target market.
Leveraging On Trust and Credibility
Many people who follow certain celebrities and influencers on social media can trust that all the information they provide is credible and reliable. The beneficial aspect of this is that the fans and followers of any influencer are likely to be very loyal and reliant on the information the influencer provides. As such, you can use the loyalty and trust that the influencer inspires to build your brand reputation.
For instance, where you have given the influencers some products to review and share their feedback, all the reviews that the influencer provides to their followers are considered honest feedback regarding the product. If this opinion is positive, it would mean that the influencer endorses the product and recommends it to their followers. Brand awareness will allow you to gain more revenue and improve the reputation of your business and its products.
Increase Your Social Media Presence
Social media is a revolutionary tool in terms of marketing and advertising products. Many people use social media to get product recommendations or give recommendations for different products. As such, if you can leverage social media’s opportunity through influencer marketing, you are likely to thrive. One of the best ways to improve the audience that your business gathers in the social media plane is by using influencers to advertise your social media platforms and build up traction towards your platform. The influencers can link your social media pages to all their posts.
Using influencer marketing to build your social media platform can increase sales and improve your business’s profits. Influencer marketing campaigns often result in a 3% conversion rate. This means that they provide a 3% return on investment which translates to an increase in profitability in terms of sales. This is similar to the conversion rate of billboards and traditional advertising methods, which ranges between 1% and 5%. As such, you are likely to get similar results from using cheaper influencer campaigns than it is to pay for an advertisement on television or rent a billboard.
Final Words
From the analysis above, it is evident that influencer marketing will be one of the best digital marketing campaigns businesses can employ shortly. If you intend to make profitability and sustainability part of the business’s plan, you need to consider putting in place an effective influencer marketing campaign. However, if you consider yourself slightly inadequate in this plane, you can always reach out to an influencer marketing agency to help you source the best influencers.
