When you’re looking to create content for your website or blog, it can be difficult to know exactly where to start. And too often, that first step is creating an article about something completely unrelated and hoping that something clicks.
Enter B2B marketing tools — these tools can make content creation a lot easier by doing the leg work for you! They give you the ability to identify keywords, and rich media assets, and even help develop the perfect pitch before submitting your article for publishing. Not only does this save time in the long run because you’ll have less brainstorming required, but it also means your content will be more likely to go live on day one.
Content Marketing:
The best part about content marketing is that you have the ability to automate a lot of the steps in the process. By finding relevant topics and leveraging industry trends, you can work smarter and not harder. This means using tools like BuzzSumo to identify what’s currently trending both within your industry as well as larger marketing trends.
Using tools like these will help save time and stress while developing your content — regardless if it’s an article or blog post!
B2B Marketing Tools:
If you’re looking for other B2B marketing tools that can help with content creation, here are a couple of our favorites:
Visme:
Visme is a graphic design tool that goes beyond what you’d expect from a regular tool. The drag-and-drop editor is intuitive, easy to use, and packed with features.
With Visme, you can create professional and attractive presentations, infographics, social media graphics, and more.
With the help of Visme templates, you can create stunning social media graphics, flyers, interactive projects, presentations, and multi-page documents for print or embedding on your site. Create videos and GIFs for social media, as well as animated slides for pitch decks or even school projects. There are templates for hundreds of business and education use cases.
Adobe Stock:
If you’re looking for professionally designed graphics, images, or video clips to add to your content arsenal, Adobe Stock could be the perfect solution. Here are just a few ways you can use it to develop content:
· Use the images in your blog post or article
· Create a video out of the images you’ve borrowed
· Create infographics with the assets you’ve found
If you want to know what type of stock images are trending, this is one place you can go. You can even see what kind of feedback each image has gotten by reading the comments in order to see which ones have resonated with their target market.
Canva:
Canva is a free tool that allows you to create a variety of different graphics for your website, blog, and social media pages. They even have several templates that are pre-made so you can share them on your website, blog, or social networks. As an example, if you’re looking for a straightforward image to incorporate into your content — say you’re creating a blog post with tips on improving the customer experience Canva could be the right tool for you. Just choose one of their pre-designed templates (or select your own type of template), design your image, and then share it.
Clearscope:
Clearscope is an all-in-one Event Marketing Platform that provides insights into your marketing data, visuals on event registrations and attendee demographics, and tools to help you create compelling content. If you’re struggling with the creative aspect of creating content for your business website or newsletter, this platform can help you get started. With its integrated analytics and marketing tools, it takes away the need for hours of work in Excel spreadsheets to produce a promotional piece for your next event. You still have complete control over layout and formatting so that it will always look professional when printed or published online.
Customer Relationship Management (CRM):
Customer Relationship Management (CRM) software to help you organize your contacts, streamline communication and manage your sales pipeline. It grabs all of your data from other contact management programs and organizes it in one place. Give yourself that extra edge by staying organized with DataViz CRM software so you can find what you need in seconds, not hours.
Google Analytics:
If you’re serious about marketing, Google analytics is invaluable to help you track your goals and overall performance online. Identify trending keywords that are driving traffic to your website or blog then measure the results of those keywords in order to determine the next big thing that will grow your business.
Pipedrive:
Pipedrive is a cloud-based marketing automation platform that allows you to connect various online tools and systems together. You can embed social media buttons, such as Facebook and Twitter, into your company website or blog with ease. Connecting all of your marketing channels together helps create an organized, cohesive strategy that has the ability to skyrocket your business.
Salesforce:
If you are looking to improve your customer relationship management then Salesforce is the perfect solution for you. It brings together all of the information related to each contact you have with a new or existing customer in one centralized location.
Email Marketing:
Email marketing is one of the most simple and effective ways to reach new prospects. With email marketing, you can build personalized communication with prospects and customers, while at the same time nurturing them along their buyer’s journey.
Social Media Marketing:
The most powerful platforms for marketing your business are social media sites like Twitter, Facebook, LinkedIn, Google+, Pinterest, etc. In this way, your potential customers will be able to share what they love about your business with their friends in just a few clicks of a button.
Video Marketing:
Video marketing is a great way to get people interested in your company’s products or services while also giving them more information about what they offer than just text would provide.
ActiveCampaign:
ActiveCampaign is an email management and marketing automation software. It provides you with a suite of tools to manage your subscribers, create and send great-looking emails, track the performance of those emails, gather data about the customers who open or click each email, and much more! Try ActiveCampaign risk-free for 30 days (no credit card required). ActiveCampaign helps you to send email newsletters and manage your email lists. It helps you in trying to get maximum engagement from the people on your list. You can use this platform for sharing blog posts, infographics, videos, etc.
Teradata:
Teradata is a powerful cloud-based marketing analytics tool that can help you analyze customer behavior through social media networks, websites, and public databases like Google Trends, etc.
Constant Contact:
Constant Contact is another marketing tool that can help you create, send and track all your marketing emails. Constant Contact also has a powerful Customer Relationship Management (CRM) tool that can help you manage your customer data.
Zoho:
Zoho helps you manage all your business processes right from creating sales quotes to printing the invoices and everything in between. It also comes with a complete CRM solution that helps you connect with your customers effectively. Zoho has a great range of tools for business processes like collaboration, HR management, accounting, etc.
CRM:
Customer Relationship Management software is yet another essential set of tools for any business to track leads and customer behavior through social media sites, websites, mobile apps, etc.
Mailchimp:
Mailchimp is a powerful email marketing tool that helps you create and send professionally designed emails, track the performance of those emails and gather data about the customers who open or click each email.
LeadPages:
Leadpages is another great way to create CRM landing pages and sell your products through those landing pages. This can ultimately help you convert your website into sales in a more effective manner!
Vero:
Vero is another powerful CRM tool that helps you connect with your customers effectively. It also helps in creating targeted marketing campaigns with ease! It also comes with advanced campaign management tools that help you keep track of all your campaigns, leads, contacts, etc.
Refrens:
References help you create invoices, and quotations, manage your inventory, and also helps you maintain your work portfolio. For freelancers and small businesses, it helps to accept international payments. You can create a delivery challan, payment receipt, debit note, and credit note with only one click. Additionally, you have complete freedom to change the invoice’s fields and columns, save it as a PDF, send it right away via email, or share it via WhatsApp. By using a free online invoice maker like Refrens, you can concentrate on growing your business while saving a ton of time and work.
