Being in the cosmetic business isn’t easy as the competition is fierce. The soap industry is flourishing daily, so you need to think that you are on the right way to gain your customer’s confidence.
One way to survive in the saturated market is the packaging. It allows a brand to tell its story, communicate who they are, and add value to the products.
Once again, as 2021 has ended, we examine the humming cauldron of current packaging design trends in the soap industry to forecast what will blossom throughout the year of 2022.
One of the latest trends in the soap packaging sector is soap sleeves which come in handy to influence customers and to stand out. They provide an excellent opportunity to advertise your products by consuming less money on custom boxes.
Let’s see what sleeve packaging is all about!
What Is Soap Sleeve Packaging?
You are wondering what sleeve packaging is. If you stumble over this term while searching packaging, you have also heard about belly bands.
Belly bands and sleeve packaging have similarities. Let’s define sleeve boxes:
“The sleeve box is a piece of paper that wraps around a soap bar or soap bottle, and it’s just like a box without ends or closing tuck, like a cylinder. “
Here are some facts about how soap sleeves will help you in 2022!
Provides Better Branding Opportunity
The sleeves offer a great branding opportunity compared to other custom box styles. A soap sleeve featuring a company’s slogan is a great way to introduce your product in the saturated market. It helps you build your brand, and customers can easily recall it for future purchases.
Creates A Professional Look With Low Cost
Soap sleeves allow you to buy affordable generic boxes and brand them easily. A custom box will cost more, and if you start your business, you want to spend every penny wisely. So, you can order these soap sleeves at reasonable prices to advertise your products. According to Ipsos:
“72% of American consumers say that their purchasing decisions are highly influenced by the packaging design.”
So, a unique budget-friendly packaging style is a win-win situation for your brand. Always pay attention to tempting styles that are trendy in the market to lure customers’ attention.
Makes Your Brand Sustainable
With emerging environmental issues impacting our planet and everyday lives, in 2022, one of the best marketing approaches is to make your business sustainable and work on green marketing techniques.
Cardboard soap sleeves are eco-friendly and manufactured by keeping sustainability hype in mind. According to a survey:
“32% of Australian consumers said that they prefer to purchase products enclosed in eco-friendly packaging.”
Sustainable packaging is unquestionably the way of the future, but sustainable choices can still be out of reach for new brands or small enterprises with tight finances and staffing.
Improves Product Visibility
A die-cut window can add to a cardboard packaging sleeve, which helps you to improve product visibility. This window style allows your clients to see inside while maintaining their privacy. This small entail on sleeves will help your customers see through their favorite products and helps to make an instant purchasing decision.
Allow You To Get To Know Your Customers
Understanding your customer’s preferences should be your top priority!
You must first consider your customer’s preferences to create lovely and elegant packaging. Everyone has a variety of options because there are different age groups, so make your packaging appealing to consumers of all ages, so they appreciate these sleeves.
To draw customers’ attention, try to make the packaging appealing on the shelves. And packaging sleeves can attract customers’ attention at first glance and make them fans of your brand.
Trendy Soap Sleeves Packaging Ideas
You have gained enough knowledge about sleeve packaging perks that you will enjoy in 2022. Now it’s time to follow the latest trends of 2022, which are prevalent in the market, to make your cardboard sleeves highly enticing!
Let’s explore!
Use Images of Celebrities
Soap brands can quickly differentiate their products by featuring celebrity images on soap sleeves. The pictures of famous personalities will help to leave an impact on your sales. People love to see their favorite characters, and printing their images on the sleeves is icing on the cake.
Attach Labels
Adding labels on the sleeves is a great way to create a professional look. You can attach these labels to the front and back of the sleeves as per your preferences. It’s up to you how you want the packaging to look! These custom labels also print with branding essentials to advertise your brand and make it the center of attention.
Look For Serenity In The Packaging
The year 2022 will likely be challenging for the world; therefore, the packaging design trend of finding tranquility is timely and exactly what we need in our homes. It is a moment of relief when calm, complimentary colors are used, and uncomplicated copy and simple typefaces promote easy reading.
Decorate It With Ribbons
Display your soaps on retail shelves with shiny and eye-catching design ideas. Use vibrant colors and contrast to improve the aesthetic sense of cardboard sleeves for packaging. You can also add ribbons and bows to give this packaging a gift appearance.
These additional elements help to convey the impression of extra care when it comes to coming. Paying attention to these small embellishing features can give your soap sleeves the desired appearance.
Final Verdict!
The soap industry is proliferating, so brands must pay attention to the latest packaging trends that set their products apart from competitors. Sleeve packaging plays an integral role in meeting the design trends of 2022.
These sleeves help you communicate with your consumers, provide a professional look to your soap bars and bottles, make your brand highly sustainable, improve your product’s visibility, and give you a great chance to do better branding. This stylish packaging helps in brand building and allows you to tell your brand story
