Like many other business models, entertainment venues are beginning to realize that their existing integrated data cabling management system lacks the adaptability and flexibility needed to adopt new technologies. While cinemas and movie theatres remain the most popular entertainment venues, several other types of other businesses also fall into this category.
- Casinos that provide gaming and non-gaming attractions for patrons
- Community Centers where local groups can regularly meet and host events
- Sport Stadiums for training and indoor and outdoor competitions
- Art Galleries that feature permanent and traveling art displays and collections
- Live Music locations, including concert halls, amphitheaters, and nightclubs
- Amusement Parks that provide attractions and activities in addition to mechanical rides
- Aquariums that include learning centers to educate students and families
- Convention Centers and ExhibitionHalls that host a variety of tradeshows and other special interest events
According to Hospitality Upgrade1, entertainment venues that can readily employ one or more technologies listed below will deliver a superior customer experience compared to those that don’t. As a result, having a flexible data cable management system is key for entertainment venues to implement new technologies to address changing customer needs.
Artificial Intelligence (AI) allows venues to understand guests’ behaviors and needs better. This will enable venues to deliver hyper-personalized marketing strategies, rewards, and promotions to improve the customer journey. Chatbots and virtual assistants can provide 24/7 personalized support for bookings, tickets, and other common customer inquiries. AI can also scan massive amounts of transactional data to improve fraud detection and operational security.
Blockchain Technology is changing the entertainment industry by creating a secure and transparent system for customer transactions. Blockchain’s decentralized nature ensures that transactions are recorded onto a public ledger, making it more difficult for hackers to access and manipulate customer data for fraud or other scams.
Augmented and Virtual Reality (AR & VR) overlay digital information into the physical environment to transport guests to different virtual worlds, creating a unique and personally tailored customer experience.
High-speed connectivity is essential for faster and more reliable connections for staff, visitors, and customers. With 5G connectivity, users experience less latency when streaming high-definition content and AR and VR platforms on their mobile devices. This allows entertainment venues to utilize more complex and immersive applications to improve the customer experience further.
Cloud Gaming and Storage can support real-time updates and innovations that respond to changing in-person and virtual customer needs. Eliminating the need for expensive hardware ensures every customer can access the venue’s latest features and information on any mobile device.
Biometric Authorization can improve security while streamlining the delivery of different guest services. Fingerprint and facial recognition programs allow customers to conveniently access their accounts and payment options. Facial recognition can improve the VIP experience by alerting venue hosts when a preferred customer arrives, checks in, or makes a purchase or request.
Proximity-Based Marketing is ideal for engaging mobile customers by delivering relevant content at the right place and time. Entertainment venues can utilize beacon technology to broadcast information to customers’ smartphones as they log in or out of different applications. These apps become valuable tools for delivering information and content through promotional pop-ups and push notifications.
Technology Challenges for Entertainment Venues
To considerably reduce future construction costs and timelines, many entertainment venue owners, architects, and contractors are switching from cable trays to raised access flooring systems. Unlike cable trays hidden above the finished ceiling, facility teams can make small data cabling changes or a total reconfiguration without the dust, noise, and costs associated with traditional construction methods.
Entertainment Venue Technology Solution
The common element when discussing new technologies is the massive amounts of data and data cabling each platform requires. With traditional cable trays, the ceilings or walls must be opened to provide access to the existing cables for changes or modifications or to install new cables when needed.
Access flooring systems like the Gridd® Adaptive Cabling Distribution System® move the data and power cabling to a new space (1.6” or 2.75”) above the existing slab. This 100% steel product is durable and available in three weight classifications to meet the traffic needs of any entertainment venue. Gridd allows entertainment venues to have a flexible and highly adaptable data cabling system that is easy to change or reconfigure as tenant or customer needs change.
Gridd has two product options that can further help entertainment venues reduce future construction costs while performing numerous changes or reconfigurations.
Gridd Power® provides an adaptable power management system using an integrated 50-amp modular bus system. Electrical connections can be field-wired to the central panel or made via a modular branch circuit for increased flexibility.
Gridd Mobile® is an AR technology app that provides quick and easy access to site photos, as-built drawings, and Gridd QR product codes. The interface also allows workers, contractors, and facility teams to see a virtual cabling map of the area with their smartphone or mobile device.
From augmented and virtual reality, smart sensors, and immersive audio and visual systems, entertainment venues must rely more on their data collection and cabling infrastructure systems to deliver highly interactive and personalized customer experiences. Gridd allows entertainment venues to access their cabling infrastructure for maintenance, upgrades, or to add new technologies without the time and cost of traditional construction methods.
Contact a Gridd Advisor to learn more about incorporating the Gridd Adaptive Cabling Distribution Systemand how it can dramatically reduce future technology upgrade costs for your entertainment venue.
Resources
