Nothing makes a child happier than having their favorite sweets. At the same time, adults get to relive memories of their childhood through sweets and chocolates. People have a deep emotional connection with sweets, so why not let your packaging reflect those feelings? With custom sweets boxes, you have the opportunity to give every customer a jolt of happiness. These sleek sweets boxes will make your products stand out and blow the competition out of the water. It’s time to strengthen your relationship with your customers with packaging that speaks to the soul, and here’s how.
Sweet Boxes Bring the Nostalgia Factor
Imagine it’s mid-week, you’re working in your office, thinking about the good old days when you were a child. Now, it’s obviously impossible for you to go back in time and live those days again. What you can do is grab your favorite childhood sweet for a blast from the past. This feeling of nostalgia is a significant factor in driving sales among adults. With sweets boxes, you have the ability to create beautiful designs that will send your customers back to the best days of their lives.
A fantastic idea for your custom packaging solutions is to use the idea of nostalgia. Using nostalgia, however, does not mean you should be lazy with the design and keep rehashing old concepts. You must take old design elements and modernize them in a way that speaks to your audience. Go vintage with your designs, but also ensure the modern feel. If executed poorly, going for a nostalgic feel can lead to a dated design that doesn’t resonate with modern demographics. You can also get the same result by subtly using certain elements from traditional designs.
Minimalistic Designs for Adults
Not all sweets are meant to be for kids; therefore, minimalistic designs are fantastic for candy targeted toward adults. You can’t advertise sweets like dark chocolate the same way as candies and toffees. These types of confectionaries must have a classy, adult look. With custom sweets boxes, you can design your sweets for people eighteen and above.
Minimalistic designs are an excellent way to achieve a sleek look for your sweets. It’s essential for your color scheme, fonts, and artwork to have good synergy with each other. Use solid colors for your packaging so they don’t detract from your logo and tagline. The most memorable element of your sweets boxes must be your logo so people can remember your brand.
Flashy Sweets Boxes for Children
Let’s jump back to your most significant audience for sweets: children. Children are easily drawn towards flashy, colorful, and exciting elements. Using colors that pop will attract more children to your sweets while helping them remember your brand. Using a mascot for your customized sweets boxes is a brilliant way of attracting children and creating a persona for your brand. Mascots add character to your products; a great example of this is the cereal Frosted Flakes. Without the legendary mascot, Tony the Tiger, Frosted Flakes wouldn’t be half as famous.
The reason mascots work so well is the fact that kids can easily identify with them. They bring out the best in children’s imaginations and help them relate to your brand. No child wants to know corporate jargon because they frankly don’t care. With a mascot attached to them, your sweet boxes will capture the attention of any child who looks at them.
Conclusion
Sweets are loved globally by people of all ages. They are a universal product that captures several demographics, but that’s only possible if each demographic is targeted appropriately. With custom sweets boxes, you can achieve your goals and boost your sales substantially
