The holiday season means more business, right? But that’s not always the case. There are always some businesses that fall behind when it comes to making the most of the holiday season.
There’s no rocket science, just meticulous planning, and execution. Read on to find some golden marketing tips that help you to sell more in the holiday season and break all your previous records.
So, are you ready?
1. Product-Specific Content
Do you have a website and social media appearance? Don’t tell me you haven’t got any yet, digital marketing is the basic ingredient for success in the modern world. If you have a website and you actively engage with your audience on social media, create specific content for the holiday season. If you cannot do that, hire SMM agency USA.
For example, if it’s the Christmas season, your website should greet everyone landing on your website. And social media posts too should be based on the Christmas theme.
The same goes for the other seasons. If you can’t create content on your own, hire a digital marketing agency to create and promote content on your business’s behalf.
2. Run Online Contents
Some posts are bound to go viral, the contents, polls, and surveys are a few examples of such posts. What happens is one user finds those interesting, the offer instantly grabs their attention.
And he passes those posts in his circle – maybe if he didn’t win the contest one of his friends or relatives would.
This initiates a never-ending cycle of likes, shares, and comments. This engagement becomes a source of engagement and eventually sales during the holiday season.
3. Partner Up With Influencers
Influencers are the idols of many. People blindly trust what their favorite actor, athlete, or artist says. This is the power of influencer marketing, a single endorsement video will result in hundreds of sales within the next few hours.
So what’s stopping you? Find an influencer whose endorsement of your product would make sense and get a video out before the holiday season is here. Make sure the influencer you have chosen is famous among your target audience, or the results won’t be the same.
4. Create a Landing Page
Landing pages are short and precise, the content is crispy and to the point. The usual fluff that we see on websites is not there. And that’s why they are ideal for generating sales during the holiday season.
A buyer finds it convenient to buy if a landing page is dedicated to a single product; no further exploration of various pages to take the required action.
5. Offer Incentives
Customers love holiday incentives. It’s a big deal for customers if they are getting something for free, even if it’s just a $0.1 product. Find out what your competitors are offering for free, and offer a little more than them – or at least a product of the same value.
This incentive could be free gift wrapping, up to a 50% discount, a lucky draw, or anything that makes your business stand out among your competitors. But don’t overpromise, only commit to what you can deliver. Fake promises and manipulation for the sake of momentary sales ruin your credibility.
6. Invest in Paid Marketing
If you are already getting organic traffic to your online store, that’s great. However, if the traffic keeps fluctuating and the holiday season is just around the corner, you can’t just sit down and hope for a miraculous turnaround.
Fortunately, now you can run paid ads on Facebook, YouTube, and Google. If not on all three platforms, at least one. If you have no idea how to go about paid marketing, hire a digital marketing services provider to take care of this aspect.
Paid ads will bring you traffic that otherwise would have landed on your competitor’s store.
7. Set Up an Email Marketing Campaign
Email marketing promises a staggering ROI of $4 on every single dollar you spend on it. But for that, you must do it the right way – there’s a fine line between email marketing and spamming.
To do it the right way(without compromising ethics), you must set up a proper sales funnel. Collect email addresses from your website visitors in exchange for a freebie(which could be an ebook or a discount coupon) and send them emails with their consent.
8. Start Early
Now that I have shared some amazing holiday season marketing tips with you, I suggest you start early. Don’t wait for the snow to fall or for your calendar to mark the start of the season. The earlier you show up the better.
So get your paid ads running, your website’s look like announcing the arrival of the festive season, and the price of each product in your store significantly reduced. This will give you an edge over your competitors and your prospect will be informed in advance where they can get all the festive season stuff at the best prices.
Conclusion
The holiday season is a much-awaited time for both sellers and buyers. People flock to online and physical stores to buy goods and gifts, while sellers ramp up their marketing campaigns to sell as much as they can. Adhere to the best practices while implementing the above-mentioned tips to make your next holiday season a memorable one.
