It’s common knowledge that every business needs a strong online presence. But there’s a big difference between being online and being visible. Here, we’ll discuss 6 important ways you can ensure your legal practice is visible, searchable, and prominent in local searches.
Before we get into best practices for 2024, let’s briefly cover the basics. The foundation of a rudimentary online presence for a legal practice is a website, SEO, blog or video content, a consistent posting schedule, and high engagement.
Here’s a good example of a legal practice that has got its web presence bases covered, including the best practices discussed below.
1- Express Your Brand Message
Every business needs brand messaging to express its unique value proposition (UVP) clearly and consistently. Your UVP is how you deliver value to your clients in a way that they cannot get anywhere else. Your branding should come across in a personable way, making clients feel that they are getting something no one else offers. When it comes to legal counsel, this is of the utmost importance.
2- Clarity and Consistency
Your brand message, and all of your online content, should sound/feel as if it is coming from a distinct personality. Your business should have a voice and presence all its own. Your clients, and everyone who interacts with your firm, should perceive a persistent tone in their interactions with your firm. This gives clients a feeling of security and a sense that they are engaged in a personal relationship.
3- Client Outreach
Facing legal issues can be confusing and frightening for your clients. It’s important to reach out to them personally and impersonally to give them the feeling of support that they need. Personalized messaging for established clients is great. However generalized content in the form of a blog or vlog can be invaluable. This is an excellent way to build trust even before you begin working with a given client.
4- Consider Web Hosting
Your website should look professional. For this, it must be well-designed, run smoothly, and be easy to navigate. An important part of achieving a professional-looking website is to invest in quality web hosting. A good web hosting service will offer you support, and web design services, and help ensure your site stays accessible and runs smoothly.
5- Provide Useful and Accessible Information
It’s something of a cliche to say that content is king. That’s because it’s true. Your blog, hosted videos, and other persistent content are the best ways to prove that you are the go-to expert in your legal specialties in your area. You want clients and potential clients to have access to information that they would struggle to find elsewhere. Delivering value in this way gives them the confidence they may need to invest in your services.
6- Understand Your Audience
Finally, it’s important to know your unique client base. They have specific needs, challenges, and life experiences. Knowing these and addressing them specifically makes clients feel heard, which is something they desperately need.
