In this digital age, businesses of all sizes and levels strive to make their communication channels more automated and frictionless. If you’ve recently started your digital marketing journey and found it difficult to make any headway, you’re not alone.
Many new businesses looking to take their digital marketing to the next level have no idea where to begin. The digital advertising landscape has become a confusing and intimidating place for many businesses looking to implement digital marketing.
Studies show that the pandemic saw a phenomenal increase in e-commerce. By 2025, online retail sales are expected to increase to $7.4 trillion from its $4.9 trillion value in 2021.
It’s essential to have a solid understanding of digital marketing before moving forward. This article is a comprehensive guide to the most important aspects of the topic.
This article covers proven strategies for developing and running a bot-based digital marketing strategy for your store. It is intended as a starter section that shares alternative marketing strategies such as bots, artificial intelligence (AI), and social media automation.
5 Proven Digital Marketing Strategies
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Before discussing bot-based marketing strategies and their advantages, here are some widely used, tested tactics for digital marketing.
- Get to Know Your Audience
First, you should know your target group and what they’re looking for. One of the easiest ways to do that is to conduct surveys. What are their problems? What are their needs? Are they willing to pay for the solution?
These are the first few questions to ask yourself as you begin your digital marketing journey. Once you’ve broken down your audience’s problems and found the right problem for your digital product, you can begin to brainstorm how to solve it.
- Go Digital with a Cause
You may find that your customers aren’t particularly interested in what your business does.
In these cases, you can try doing one or two things. Walk up to the customer and encourage them to share their thoughts on your brand on social media. Negotiate a purchase with the customer and offer to refund the cash if they don’t finish the transaction.
- Use Data to Your Advantage
Find ways to use data to your advantage. For example, the way Shopify’s mobile app features recent orders.
The fact that customers can leave honest reviews on Shopify products and Shopify constantly delivers products to their customers’ addresses gives you an edge. Many other features help ensure that your customers are in-tune with what’s happening in the world of digital marketing.
- Use Social Media Automation
Social media automation enables posting social content with AI-enhanced functionality. The platforms use algorithms to create rich visualizations and text-level interactivity that encourage users to share and engage with content.
Most social media platforms provide basic functionality such as allowing users to post pictures and videos. However, platforms that use AI-enhanced functionality can collect more data and have advanced functions such as social media discovery.
- Use Chatbots and Artificial Intelligences
Artificial Intelligence (AI) is a class of highly optimized algorithms developed to support a wide range of new industries such as machine learning, data analysis, remote management, and decision making. The field of artificial intelligence (AI) has grown in recent years with the development of various algorithms that can optimize tasks such as deciding what information to record and making inferences.
Examples are AI chatbots. Software known as an AI chatbot can mimic user conversations using messaging apps and natural language. It enhances user response rates as it is accessible on your website around-the-clock.
Chatbots, like a Shopify chatbot are digital marketing strategies that use AI and MLMs to create automated messages and offers to help businesses reach their customers. Customers can accept or decline the offer, depending on their preferences, and the bot will make the referral automatically.
A Shopify chatbot enables eCommerce businesses to use the extensive data offered by Shopify to provide real-time, individualised solutions to prospective clients. It gives instant refund status, automates returns, boosts sales, and checks inventory all in real time.
What is a Bot?
A bot is a software programme that uses the internet to carry out automated operations, typically with the goal of duplicating human online behaviour like communicating on a big scale.
What is a Bot-Based Digital Marketing Strategy?
A bot-based digital marketing strategy is a digital marketing strategy that uses bots to perform digital tasks. In other words, it is a digital marketing strategy that uses bots to promote products and services directly to the customer.
In most cases, a bot-based digital marketing strategy is user-friendly, easy to use, and allows companies to create engaging ads and campaigns that target their customers.
Why Does Your Store Need a Bot-Based Digital Marketing Strategy?
There are a few reasons you need a bot-based digital marketing strategy in your shopify store:
- Increased Sales
Bots allow companies to increase sales by subtly encouraging customers to make more purchases from their account. This increase in sales could make the difference between a profitable store and an open-ended profitable store.
- Increased Brand Awareness
Bots allow companies to increase brand awareness by giving away free products or limited-time offers that let customers try the products and then make a choice as to whether to purchase or not. It could go a long way towards increasing brand awareness.
- Customer Retention
One of the most important functions of any business is its ability to retain customers. It is critical that businesses keep their customers happy by keeping them updated on recent products, discounts, and deals, and keeping them engaged online. A bot-based digital marketing strategy can help you do just that by creating a user-rich environment that offers freedom of choice for your customers.
Digital marketing is a creative and competitive field full of up-and-coming brands that are finding it more difficult to get their pitch through to their prospects. It can be especially challenging for small businesses that aren’t well-versed in the digital marketing world to stand out from the crowd.
Luckily, there are plenty of proven strategies for growing your digital business. From winning battle after battle with your competitors to advancing your digital marketing strategy, these are proven ways to grow your digital presence.