In today’s digital age, it seems like everyone and their mom has a business. As your company grows and evolves, you need to keep up with the ever-changing landscape of marketing. Even if you’re not selling your services directly to customers, a good marketing strategy is necessary for growing your brand. With so much cutthroat competition out there, it’s getting harder than ever for small businesses to break through. Luckily, there are plenty of low-cost marketing tactics you can use to stand out from the crowd and grow your customer base organically. Here are 5 modern marketing tactics your business should be using in order to thrive in this fast-paced digital world:
Use Video Marketing
Video marketing is quickly becoming one of the best tactics to use because of its effectiveness. You can use videos to create a series of explainer videos that truly explain your product or service. You can also use videos to build brand recall. A great example of this is Airbnb’s “We Stayed in an Airbnb Host’s Hostel” series. Airbnb used this video to show hosts how their guests experience their accommodations. It’s a subtle way of reminding hosts about what their guests expect from their accommodations.
Hold Events and Workshops
As a business owner, you probably already know how valuable networking is. But networking is even more important for businesses today because most social media has become almost entirely unstructured and unstructured networking has been found to be a more effective strategy than traditional marketing. Networking can be done through events or workshops that you host, volunteer at, or sponsor. If you’re interested in hosting an event or using workshops as part of your marketing strategy, it might be a good idea to ping every member of your team. Events and workshops can be a great way for you to meet potential clients and expand your network with industry leaders.
Combine Paid And Organic Strategies
Paid advertising has been around for a long time, but it has become more important as social media has evolved. With content being the most valuable asset in your marketing strategy, paid advertising is a necessary evil. But it doesn’t have to be the devil you know. Paid advertising can be paired with organic strategies such as blogging, networking, and product reviews to create the optimal ecosystem for success. Another great way to use paid advertising is through paid social ads. Paid social ads can be used to target a specific type of consumer or to promote specific actions within your product or service. For example, if you’re selling health products, you might target consumers who are looking to improve athletic performance. When you target these consumers, you can promote helpful articles and videos related to these topics.
Play With AI And Robotics
AI and robotics are two buzzwords in marketing that are making waves. AI, like a broadcast text messaging service, helps brands reach a larger number of customers, and create more personalized content that can further humanize brands. And most AI tools are built to detect emotions, so it’s a natural fit for marketing. Robotics and automation are also making huge waves in marketing. For example, Hubspot recently launched Mixtape, an AI-powered tool that uses Robo-bot technology to automate marketing tasks. The mixtape can automate the creation of content for your business by generating content based on the keywords you enter. The mixtape is a great example of using the right technology to automate marketing tasks to save you time and increase efficiency.
Don’t Forget About Good Ol’ Fashion Word Of Mouth
Finally, don’t forget about your favorite marketing tactic. Word of mouth is still one of the best ways to grow your business. In fact, a recent survey found that 71% of consumers trust recommendations from friends and family over ads. The best way to harness the power of word of mouth is by creating great experiences for your customers. From easy-to-use products to exceptional customer service, your customers will tell their friends and family about these experiences. Word of mouth is just as effective in today’s digital world as it is in the real world. The best way to make sure you’re getting the most from this marketing tactic is to be strategic and creative with your marketing. With a little bit of effort and creativity, you can grow your business with modern marketing tactics.
