If you’re an entrepreneur running your own business, you know how important it is to continue to grow and innovate in order to stay ahead of the competition and increase profits. There are plenty of tried and true marketing strategies that are useful to implement in any business, but sometimes it can be helpful to think outside the box and come up with some innovative marketing solutions. Here are five innovative marketing strategies that have already been proven effective at growing businesses while remaining unique and creative enough to stand out from the pack.
1- Direct mail
Direct mail is an innovative marketing technique that delivers a message directly to your customer’s mailbox. The best thing about direct mail is that it’s affordable and easy to implement. Here are five of the most effective ways you can use direct mail as an innovative marketing solution for your business:
1. List-building – Direct mail can be used as a tool for list-building by providing customers with something of value in exchange for their email address and other information like zip code and age. This makes it easier than ever before to keep in touch with your customers on a regular basis, but only if you’re using it correctly!
2. Coupons – You can generate coupon codes or offer discounts through direct mail, which will help you attract more customers while also increasing brand awareness.
2- Referral programs
A referral program is a marketing strategy that rewards those who refer friends, family, and co-workers by giving them a reward. This can be anything from a gift certificate, discount coupon, or even cash. The idea behind this is that the more people you refer, the more rewards you’ll receive. This is a great way to come up with an innovative marketing solution for your business.
3- Influencer marketing
In the last few years, influencer marketing has emerged as one of the most effective ways for companies and brands to grow their businesses. Influencers are people with large social media followings who share their thoughts about products and services with their followers. The idea is that if a follower like what they see from an influencer, they will be more inclined to purchase a product or service.
Most companies have found success through partnerships with influencers who have similar values or target audience demographics.
4- Digital media
At Blue Brain, we love to work with companies that are striving to create innovative solutions. When it comes time for our marketing strategies, we always know what new innovative marketing ideas will be the right fit for their business. Whether your business is just starting out or you’ve been in the industry for years, there is something fresh and innovative that can make a difference.
At Bluebrain we help you differentiate from competitors in various ways like creating mobile-friendly websites or a Google Adwords campaign.
5- Micro influencers
Micro influencers are people with a small, but dedicated following on social media. If you’re looking for innovative marketing solutions that will get your brand in front of the right audience, micro influencers may be your best option. Keep reading to learn more about the benefits of hiring micro influencers and how much they cost.
1. They have high engagement rates – One of the benefits of working with a micro influencer is their high engagement rates. The average rate for an influencer campaign is 3-4% – this means that about 1-2% of their followers will take an action after seeing an ad from them. Compare this with 0.01% for traditional advertising channels like TV, radio, and print ads!
