If you’re looking to stock up on makeup and skincare products, a beauty store is a great place to start. These stores are filled with unique shops and unique brands that will help you find the perfect products for your needs.
One of the biggest trends in the industry right now is natural beauty. Many of the top beauty stores sell only natural and organic products that are cruelty free.
Credo
Founded in 2014, Credo is a clean beauty store that carries more than 130 brands across skincare, color, body and fragrance. All of its brands must adhere to their Credo Clean Standard, a manifesto that includes safety, sourcing and transparency.
In addition, Credo has a team of highly educated sales associates who help customers with product selections. They also use Hero technology to connect in-store aestheticians and makeup artists with online shoppers, boosting both sales and customer satisfaction.
In the spirit of the season, Credo is offering a sitewide sale with up to 50% off on their best clean beauty products. A few of our favorites include Saint Jane Beauty’s mineral sunscreen and Pai’s Rosehip face oil. Plus, Credo’s in-store packaging can be recycled via Pact, a non-profit organization that they co-founded.
Tonymoly
One of the most popular and cult worthy Korean skincare and cosmetics brands is Tony Moly. It has been around since 2006 and boasts an impressive portfolio of innovative skin care products ranging from the cult-worthy (no, we’re not saying you need to buy them all) to the budget conscious. Its newest offerings include a line of encapsulated skincare and cosmetics that promise to give you a shinier face and smoother skin in the process. The company has a laudable track record of showcasing its most notable inventions at its flagship store in Seoul’s hippest shopping district, which is the epicenter of Korea’s cosmetics empire. If you’re looking for a more affordable alternative, the company has a small but mighty online presence where you can score an exclusive discount on their most recent offerings.
Ulta Beauty
Ulta Beauty is a beauty store that offers a wide range of cosmetics, fragrance and skin care products. It also features a full-service salon in every location.
The retailer has a sophisticated warehouse replenishment system that automates demand forecasting and reordering. It uses WalkMe’s Digital Adoption Platform to customize and simplify training for its employees, which has resulted in a significant decrease in support requests and a high level of employee satisfaction.
Ulta Beauty has been a strong supporter of breast cancer research, raising over $14 million since 2009. They’ve partnered with Dress for Success, Save the Children, Step Up Women’s Network and Big Brothers Big Sisters, and they host annual BCRF fundraising events.
Sephora
Sephora is a beauty store that sells makeup, perfume, body and hair care products. It also offers a wide range of services for its customers.
A big focus for the retailer is leveraging digital to unlock its clients’ beauty potential. This includes a strong emphasis on prestige brands, tech-enabled offline experiences, beauty services, loyalty programs and more.
For example, Sephora launched Color IQ in 2012 to help shoppers find foundation that matches their skin tone precisely. This feature can be used in-store or added to a customer’s Beauty Insider account online to personalize product assortment.
Another digital strategy at Sephora is its Point Multiplier Events, which offer members increased points on certain products for short periods of time. While these events are a great way to earn more points, they’re not a substitute for the old program, which allowed VIBs and Rouge members to earn increased points all year round.
Barneys New York
Barneys New York is a luxury department store that offers a wide range of fashion and beauty products. You can find designer labels such as Givenchy, Dries Van Noten, Isabel Marant, and Lisa Perry at the chain’s stores and online.
The company also features a number of editorials and lookbooks. These are designed to highlight the latest trends, favorite items, and fashion influencers.
In addition, the company hosts various sales and events that feature a variety of products. These events are a great way to get the latest fashions without breaking the bank.
The company recently launched a loyalty program that allows consumers to earn rewards with any form of payment. This is a great example of the retailer stepping up to the shifting retail landscape.
