Do you doubt the importance of a website? In 2014, the French spent 54 billion euros on the Net, while in 2021, this amount rose to 129 billion. Product sales increased by +7% in one year and service sales by +24%. Visibility, traffic and conversion can boost your turnover. For your business to also ride the wave, here are 10 good reasons to offer it a website.
Convinced of the importance of a website?
It’s your turn! Use the SWOT method to analyze your market situation, your strengths, your threats, your opportunities… Defining your ideal client will help you target your publications and implement your digital strategy. Think of all the possible channels of communication on the Web, which ones will be useful to you? Finally, decide on a graphic charter and an editorial line. The foundations are thus laid for going further. Creating a website is an important step in the life of a business. Its content requires a certain technicality, so it is preferable to entrust the realization to qualified professionals. You can contact an Wikipedia page creation agency for content writing, a web designer for site architecture… or a “Swiss army knife” who knows how to do everything!
1. Build your online and social media presence
Your presence on the Internet is essential today. A site first allows you to be found, then known and finally recognized. Social networks like Facebook, Twitter, Instagram , Pinterest or LinkedIn also strengthen your company’s position on the Web.
In order to optimize your communication, it is necessary to develop a digital strategy and to define beforehand a graphic charter as well as an editorial line.
2. Be visible in Google results
The average surfing time on the Web continues to increase and is around 2.5 hours in France per day and per person. At the office, at home or on public transport, Internet users do their research on a computer or smartphone. Before buying a product or contacting a company, he informs himself, compares and reads the opinions which will guide his purchase or his choice of service.
A site allows you to present your products or your activities, to highlight them thanks to an optimized description and representative photos. The set is much more effective than a simple business card.
3. Gain credibility with a blog
Show your expertise with a structured website that is consistent with your values. A neat overall appearance and relevant content in relation to user searches are your major assets.
Using a blog also helps you establish your position by offering a wealth of information to Internet users.
4. Increase your notoriety with natural referencing (SEO)
Your geographic traffic area is no longer limited to your neighborhood or your city. In one click, it extends to the whole of France, even to the whole world (provided that you communicate in the language and use the currency of the Internet user).
To be found, simply enter your postal and telephone details, a dedicated email address, and above all geolocate your business SEO on Google Maps on the contact page.
SEO (Search Engine Optimization) natural referencing also helps to make you known and allows your site to position itself in a sustainable way in the results of Google and other search engines. You will find writers specializing in this field at La Redact du Web .
5. Develop your accessibility with a responsive site
From a computer or smartphone with an internet connection, a responsive website is accessible from anywhere (office, home, transport, etc.), and at any time.
Your usual opening hours are thus greatly increased, because a site is available 24 hours a day, 7 days a week. You reach new categories of customers, who may even be in different time zones from yours.
6. Create a direct link with your customer using a contact form
The website allows you to be easily reached by a potential buyer. Thanks to the contact form, you collect their email address, and you communicate directly about your new products or services, your special offers…
Once established, this bond is to be maintained, to be pampered. It is a privileged channel of communication between your company, your trade, and its customers.
7. Get to know your customers better with Google Analytics
Improving the knowledge of your prospects helps to identify the emergence of new needs. To do this, online surveys are feasible. Similarly, the treatment of comments left by your customers represents a gold mine of information.
Finally, the use of Google Analytics allows you to precisely understand the scope of your actions. Therefore, you can refine your strategy and reposition yourself on your market share.
8. Win new customers through the web
97% of Internet users use the local search for professionals with their geolocation. A website therefore also makes it possible to reach new local customers.
With a successful content strategy, between 1 and 3% of visitors are converted into prospects thanks to a form for collecting their contact details (email for example).
Emailing, natural referencing (SEO) or paid (SEA), blog articles… there are many ways to attract customers to your website .
9. Position yourself as a trusted player with a secure site
The installation of the SSL certificate (HTTPS) protects your site and guarantees Internet users research and purchases in complete security. On the Net you are subject to certain regulations, to be indicated in the legal notices. Your data processing and protection policy (GDPR) must also be defined. These three points allow you to inform and reassure your customers.
On another note, backing up all of your information is vital for your business and ensures the sustainability of its business. Think about it!
10. Bet on a website for a winning investment
Save time and therefore money! In the digital age, printing and distributing flyers to communicate about your business is no longer enough. Change the content of your site regularly and update it on the Web in one click.
Whether it’s a showcase site or an e-commerce site, its development will always have a cost: in time if you take care of it, and financially if you entrust it to a service provider.
A website is a real wealth and can bring you a lot. Don’t consider it as an expense, but as an investment.
